Build data literacy in your team. Practical, hands-on training that teaches GA4, GTM, and analytics fundamentals through real-world scenarios.
Hiring external consultants for every analytics task isn't sustainable. The best investment is building in-house capability — teams that understand how to measure, analyze, and act on data independently.
I've trained over 100 professionals across e-commerce, finance, and B2B sectors. My workshops focus on practical skills — not theory — tailored to your industry, tools, and skill level. Whether you need GA4 fundamentals or advanced GTM debugging, training is customized to your needs.
What you get:
Introduction to Google Analytics 4 — event model, reports, explorations, and how to extract insights for business decisions. Perfect for marketers and analysts.
Deep dive into custom events, user properties, audiences, attribution modeling, and GA4 API. For teams ready to unlock GA4's full potential.
Comprehensive GTM training covering tags, triggers, variables, dataLayer, and debugging. Learn to implement and manage tracking without developer dependency.
Implementing enhanced e-commerce in GA4 — product impressions, add-to-cart, checkout, purchases, and refunds. Industry-specific best practices included.
How to analyze data, identify patterns, create actionable insights, and present findings to stakeholders. Critical thinking over button-clicking.
Bespoke training on specific needs — BigQuery for analysts, mobile analytics, server-side tracking, privacy compliance, or advanced debugging.
Discussion to understand your team's current skill level, roles, objectives, and learning goals. This shapes the training curriculum.
Tailored training plan with topics, exercises, and examples relevant to your business. No generic slides — everything is customized to your context.
Interactive sessions combining theory with practical exercises. Participants work through real scenarios using your actual analytics setup when possible.
Training uses examples from your industry — e-commerce checkouts for retailers, lead forms for B2B, app events for mobile products. Directly applicable knowledge.
Participants receive training materials, documentation, and reference guides to continue learning after the workshop.
Follow-up sessions to answer questions, review implementation, and provide guidance as your team applies their new skills.
Let's create a training program that builds real capability in your organization.