Computer Engineer by training, data nerd by obsession. I've spent seven years helping brands make sense of their digital measurement.
I'm a Digital Analytics Specialist helping brands solve complex measurement challenges. My job is to make sure data actually helps people make better decisions.
Over the past seven years, I've become the go-to person for complex Google Analytics, Tag Manager, and Server-Side implementations. I've delivered projects that have generated over £200k in revenue for clients, and I specialise in the hard stuff — complex implementations, debugging nightmares, and making sense of messy data.
Before focusing on analytics, I earned a bachelor's degree in Computer Engineering from Universidade de Vassouras in Brazil. That technical foundation helps me bridge the gap between marketing teams who need insights and development teams who need clear specifications.
When I'm not deep in dataLayer configurations or BigQuery queries, I build iOS apps. Because apparently one type of technical challenge wasn't enough.
Managed Google partnership projects delivering measurable business outcomes through technical implementations and strategic consulting.
Trained over 100 professionals in Analytics across different businesses and industries, from e-commerce to finance, helping teams build data-driven capabilities.
Delivered analytics solutions for major UK and Brazilian brands across e-commerce, finance, and B2B sectors.
Built and launched "Easy Bill Split" on the App Store — a personal project that demonstrates my ability to ship products end-to-end.
Whether you need a full analytics implementation or just someone to untangle your GTM container — I'm here to help.