Know exactly what's broken, what's missing, and what's collecting dust. A comprehensive audit of your analytics setup with a clear action plan.
You can't fix what you don't measure — but you also can't trust decisions made on broken data. Most analytics setups have silent failures that skew your numbers without you knowing.
I conduct thorough audits of GA4, GTM, and your wider measurement ecosystem to identify tracking gaps, data quality issues, and opportunities for improvement. You'll get a detailed report with prioritized recommendations — not just "what's wrong" but exactly how to fix it.
What you get:
Comprehensive review of all tracking implementations — GA4, GTM, pixels, SDKs. I test every event, parameter, and conversion to verify accuracy.
Analysis of data integrity, validation against backend systems, identification of discrepancies, missing data, or inflation issues.
Deep dive into your Tag Manager setup. I identify redundant tags, performance issues, firing order problems, and opportunities for optimization.
GDPR and CCPA compliance check. I verify consent management, data collection practices, and cookie usage align with regulations.
Analysis of how your tracking affects page load times and Core Web Vitals. Recommendations for reducing performance overhead.
Detailed report with prioritized recommendations — what to fix immediately, what can wait, and what opportunities exist for better insights.
I start by understanding your business goals and how you currently use analytics. What decisions depend on this data? What questions should it answer?
Deep dive into your GA4 property, GTM containers, and all tracking implementations. I test events, validate data flows, and identify technical issues.
I compare analytics data against your source of truth — CRM, e-commerce platform, or backend. This reveals silent discrepancies and data quality issues.
Comprehensive audit report detailing every finding, categorized by severity. Each issue includes context, impact, and specific fix recommendations.
Walkthrough of findings with your team. I explain what's broken, why it matters, and exactly what needs to happen to fix it.
Let's identify what's broken and build a plan to fix it.