Navigate GDPR, CCPA, and the ever-changing privacy landscape. Consent management implementations that keep you compliant without breaking your data.
Privacy regulations aren't going away — they're multiplying. GDPR, CCPA, LGPD, and new state-level US laws all have different requirements. Getting consent wrong can mean fines, broken analytics, or both.
I help you implement consent management that respects user choices, complies with regulations, and preserves as much data quality as possible. Including Google Consent Mode v2 — now required for EU measurement.
What you get:
Selection and setup of the right consent management platform for your needs — OneTrust, Cookiebot, Osano, or others. Customised to your brand.
Full implementation of Consent Mode with ad_storage, analytics_storage, ad_user_data, and ad_personalization signals. Required for EU Google Ads measurement.
Comprehensive cookie scanning and classification. I identify every cookie and tracker, categorise them correctly, and ensure proper blocking until consent.
Consent-aware tag triggering in GTM. Tags only fire when the user has granted appropriate consent — no accidental violations.
Different consent experiences for different regions. GDPR opt-in for EU, opt-out for CCPA, and appropriate handling for other jurisdictions.
Track consent rates and optimise your consent experience. Understand how consent choices impact your data collection.
I scan your site for cookies and trackers, review your current consent implementation, and identify compliance gaps.
Based on your requirements, traffic, and budget, I recommend the right consent management platform and configuration approach.
CMP installation, consent mode setup, GTM integration, and proper blocking of non-essential cookies until consent is granted.
Comprehensive testing of consent flows, signal verification to GA4 and Google Ads, and validation that tags respect consent choices.
Clear documentation of your consent setup, cookie inventory, and processes for maintaining compliance as your site evolves.
Let's get your tracking compliant without sacrificing data quality.