From scratch setups to complex migrations. Google Analytics 4 configurations that actually align with your business goals — not just default settings.
GA4 isn't just a new interface — it's a completely different measurement model. Event-based tracking, cross-platform capabilities, and machine learning require a strategic approach to unlock their full potential.
Whether you're starting fresh, migrating from Universal Analytics, or inheriting a messy setup that needs fixing, I'll build a GA4 implementation that captures the data you actually need to make decisions — not just the data Google thinks you want.
What you get:
Comprehensive audit of your measurement needs. I map your business KPIs to GA4's event model, defining exactly what data to capture and how.
Data streams, filters, attribution settings, data retention policies, and user properties configured to match your reporting requirements.
Full enhanced e-commerce implementation covering product views, add-to-cart, checkout steps, purchases, and refunds with proper product-level data.
Bespoke event tracking for your specific user interactions — form submissions, video plays, scroll depth, file downloads, and business-specific actions.
Key events marked as conversions, Google Ads integration, and attribution model configuration to accurately measure campaign performance.
Rigorous testing and QA to ensure data accuracy. I validate tracking against your backend systems so you can trust the numbers.
* Some tracking functionalities will depend on the client's setup and technical infrastructure.
I start by understanding your business, your users, and your current measurement setup. What decisions do you need data for? What's working? What's broken?
I create a detailed tracking plan mapping your KPIs to GA4's event model. This becomes the blueprint for implementation — every event, parameter, and conversion clearly documented.
I configure GA4 and implement tracking via Google Tag Manager. Clean, efficient, and built to scale as your needs evolve.
Every event is tested across devices and scenarios. I validate data against your source of truth — whether that's your CRM, e-commerce platform, or backend systems.
Custom explorations in GA4 that surface the insights you need. No digging through reports to find what matters.
Full documentation of the implementation and ongoing support to ensure your GA4 setup continues to deliver value.
Let's build a measurement foundation you can actually trust.