Stop collecting data for the sake of it. Build a measurement strategy that aligns analytics to business goals and drives real decisions.
Most companies are drowning in data but starving for insights. You have Google Analytics, heatmaps, session recordings, A/B tests — but are you measuring what actually matters?
I help you build a measurement strategy that starts with business questions, not tools. We define what success looks like, identify the metrics that matter, and create a practical roadmap for turning analytics into competitive advantage.
What you get:
Workshop to understand your business model, goals, and decision-making processes. We identify what questions analytics needs to answer.
Definition of North Star metric, supporting KPIs, and leading indicators. Each metric mapped to business objectives with clear success criteria.
Comprehensive tracking strategy documenting every event, parameter, and dimension needed to measure your KPIs accurately.
Framework for maintaining data quality — naming conventions, documentation standards, change management, and quality assurance processes.
Phased implementation plan prioritizing quick wins and long-term capabilities. What to build now, what can wait, and what requires investment.
Training and documentation to ensure your team can maintain and evolve the measurement strategy independently.
Collaborative sessions with stakeholders to understand business model, customer journey, decision-making processes, and current analytics maturity.
Audit of existing analytics setup, tools, and processes. What's working? What's missing? Where are the gaps between what you measure and what you need?
We define your North Star metric and supporting KPIs, ensuring each metric is actionable, measurable, and directly tied to business outcomes.
Detailed documentation of tracking requirements — events, parameters, user properties, and conversion definitions needed to measure your KPIs.
Phased implementation plan with priorities, dependencies, and resource requirements. Clear path from current state to analytics maturity.
Complete strategy documentation including KPI framework, measurement plan, governance guidelines, and training materials for your team.
Let's align your analytics to business goals and turn data into competitive advantage.