First-party data collection done right. Move tracking to the server for better data quality, improved privacy compliance, and faster page loads.
Ad blockers, ITP restrictions, and third-party cookie deprecation are killing your data quality. Server-side tracking is how you fight back — while respecting user privacy.
By moving tag processing to a server you control, you gain complete ownership of your data, extend cookie lifetimes, reduce client-side JavaScript, and implement Conversions APIs for platforms like Meta, Google, and TikTok.
What you get:
Google Cloud Platform setup with auto-scaling, load balancing, and cost optimisation. Your server, your data, your control.
Custom subdomain configuration (e.g., data.yourdomain.com) for first-party cookie setting and extended cookie lifetimes beyond ITP restrictions.
Full GA4 migration to server-side tracking with improved data accuracy, reduced ad blocker impact, and proper user identification.
Meta CAPI, Google Ads Enhanced Conversions, TikTok Events API, LinkedIn CAPI — send conversion data server-to-server for better match rates.
Server-side data enrichment with user properties, hashed identifiers, and custom parameters before sending to analytics platforms.
Reduced client-side JavaScript means faster page loads. Move heavy tracking logic off your website and onto the server.
Not every business needs server-side GTM. I assess your current setup, traffic volume, and goals to determine if SGTM is right for you.
Server container provisioning on Google Cloud with proper scaling rules, cost controls, and monitoring. First-party subdomain DNS configuration.
I configure the GA4 client and any custom clients needed for your data streams. Request handling, data parsing, and response management.
Move GA4 and advertising tags to the server container. Conversions API implementations for Meta, Google, and other platforms.
Comprehensive testing of data flow, conversion deduplication, and platform integrations. I validate everything before cutting over.
Ongoing monitoring of server health, data quality, and costs. I tune the setup to balance performance and expense.
Let's future-proof your tracking infrastructure.