Unlock the full power of your GA4 data. Raw event exports, custom SQL pipelines, and analytics architectures that scale with your ambitions.
The GA4 interface shows you summaries. BigQuery shows you everything — unsampled, raw event data you can query however you want.
With the free GA4-to-BigQuery export, you can build custom attribution models, join analytics data with your CRM, run complex user journey analyses, and answer questions the standard reports can't touch. I help you set it up, query it efficiently, and visualise it beautifully.
What you get:
GA4 linked to BigQuery with daily and streaming exports. Proper project configuration, permissions, and cost controls from day one.
Bespoke queries for your specific analysis needs — user journeys, cohort analysis, custom attribution, e-commerce performance, and more.
Join GA4 data with CRM exports, advertising costs, offline conversions, and other data sources for a complete view of your business.
Fast, interactive dashboards connected directly to BigQuery. Unsampled data, custom metrics, and visualisations that tell the story you need.
Automated data transformations that run on schedule. Build summary tables, materialised views, and reporting datasets that update themselves.
BigQuery can get expensive if you're not careful. I implement partitioning, clustering, and query best practices to keep costs under control.
What questions do you need to answer that the GA4 interface can't? I map your analysis needs to BigQuery capabilities.
Google Cloud project, BigQuery dataset, GA4 linking, and proper IAM permissions. Everything configured for security and cost efficiency.
Schema design for additional data sources, table partitioning strategy, and ETL pipelines for data transformations.
Custom SQL queries for your specific use cases. Efficient, well-documented, and designed to minimise processing costs.
Looker Studio dashboards that surface insights clearly. Connected to BigQuery for fast, unsampled reporting.
Documentation of queries and dashboards, training for your team on BigQuery fundamentals, and ongoing support.
Let's build analytics that go beyond the standard reports.