Firebase, AppsFlyer, Adjust — mobile measurement that connects the dots between installs, engagement, and revenue.
Mobile attribution is complicated. iOS ATT, SKAdNetwork, deferred deep links, and multiple ad networks all competing for credit. Without proper setup, you're flying blind.
I help you implement Mobile Measurement Partners (MMPs) and analytics solutions that give you accurate attribution, meaningful user engagement metrics, and the ability to optimise your app marketing spend based on actual performance.
What you get:
AppsFlyer, Adjust, Branch, or Singular — I help you choose the right MMP for your needs and implement it correctly.
Google Analytics for Firebase setup with custom events, user properties, audiences, and integration with GA4 for cross-platform reporting.
Proper attribution windows, click-through and view-through configuration, and integration with Meta, Google, TikTok, and other ad networks.
Custom event tracking for your key user actions — registrations, purchases, subscriptions, level completions, and business-specific conversions.
AppTrackingTransparency implementation, SKAdNetwork conversion value mapping, and strategies to maximise attribution in a privacy-first world.
Universal Links, App Links, and deferred deep linking setup for seamless user journeys from ads to in-app content.
I understand your app, your marketing channels, and your measurement goals. What decisions do you need data for?
Based on your ad networks, budget, and reporting needs, I recommend the right mobile measurement partner and feature set.
I work with your development team to implement the SDK correctly — event tracking, user properties, and attribution configuration.
Integration with your advertising partners for proper attribution, postbacks, and cost data ingestion.
Comprehensive testing of install attribution, in-app events, and deep linking across both platforms and multiple scenarios.
Custom dashboards for user acquisition performance, cohort analysis, and recommendations for ongoing optimisation.
Let's connect your app installs to real business outcomes.