Digital Analytics Specialist

Felipe
Goncalves

I help brands measure what actually matters. No vanity metrics, no data chaos — just clarity.

7+
Years in Digital Analytics
£200k+
Revenue Generated for clients
100+
People Trained
GA4 Implementation
Google Tag Manager
Data Audit
Server-Side GTM
Privacy & Consent
Analytics Strategy
BigQuery & Data
Custom Development
Mobile Analytics
Training & Workshops
GA4 Implementation
Google Tag Manager
Data Audit
Server-Side GTM
Privacy & Consent
Analytics Strategy
BigQuery & Data
Custom Development
Mobile Analytics
Training & Workshops
01

What I Do

analytics

GA4 Implementation

From scratch setups to complex migrations. E-commerce tracking, custom events, and configurations that make sense.

sell

Google Tag Manager

Clean, scalable container architectures. Custom templates, debugging, and audits that catch what others miss.

search

Data Audit

Comprehensive audits of GA4, GTM, SGTM, and analytics setups. Find data leaks, tracking gaps, and configuration issues before they cost you.

cloud

Server-Side GTM

First-party data collection done right. Privacy-compliant tracking and Conversions APIs.

lock

Privacy & Consent

Navigate GDPR, CCPA, and consent mode implementations that don't break your data.

flag

Analytics Strategy

Data roadmaps that actually make sense. From measurement frameworks to KPI design — strategic planning that aligns analytics with business goals.

storage

BigQuery & Data

Raw GA4 exports, custom SQL pipelines, and analytics architectures that scale.

code

Custom Development

Bespoke tracking solutions, custom GTM templates, and JavaScript implementations for edge cases that standard tools can't handle.

phone_iphone

Mobile Analytics

Firebase, AppsFlyer, Adjust — mobile measurement that connects installs to revenue.

school

Training & Workshops

Hands-on GA4, GTM, and analytics training for your team. No fluff presentations — practical sessions that turn your people into power users.

View All Services →
02

About

I'm a Digital Analytics Specialist helping brands solve complex measurement challenges. Computer Engineer by training, data nerd by obsession.

I've spent the last seven years deep in the weeds of digital analytics — helping brands understand what their data is actually telling them. I specialize in solving the technically complex problems that most consultants avoid.

Read More →
felipe.json
{
  "role": "Digital Analytics Specialist",
  "location": "London, UK",
  "specialization": "GA4, GTM & Server-Side",
  "passion": "Making data make sense"
}

Tech Stack

GA4 GTM SGTM BigQuery Looker Studio Firebase AppsFlyer Swift SwiftUI JavaScript SQL

Got a project?
Let's make it
measurable.

Whether you need a full analytics setup, a quick audit, or just someone to untangle your GTM container — I'm here to help.

Email

contact@ffgcvs.com content_copy

LinkedIn

linkedin.com/in/ffgcvs