CH·01 · Felipe Goncalves · Digital Analytics, London
I fix GA4 setups you can't trust, recover conversions lost to consent and ad blockers, and build server-side tracking that protects your ad spend. London-based, working globally.
CH·02 · Services
A GA4 setup you can trust: e-commerce tracking, custom events, and data validation, built around your KPIs, not Google's defaults.
→ SRV·02Clean, governed tag setup. No more broken pixels, double-counted conversions, or a developer ticket for every change.
→ SRV·03Find the data leaks, tracking gaps, and consent issues costing you conversions, ranked by what to fix first.
→ SRV·04Recover conversions lost to ad blockers and consent. Server-side tracking and Conversions APIs that protect your ad spend.
→ SRV·05Consent Mode v2 and GDPR done right, so you stay compliant without losing your conversion data.
→ SRV·06A measurement plan tied to revenue and decisions, so you track what matters and drop the vanity metrics.
→ SRV·07Unsampled GA4 data in BigQuery, joined with revenue and ad spend, for answers the GA4 interface can't give.
→ SRV·08Tracking for the edge cases standard tools miss: single-page apps, complex data layers, and custom GTM templates.
→ SRV·09App analytics with Firebase, AppsFlyer, and Adjust, connecting installs to activation and revenue.
→ SRV·10Hands-on GA4 and GTM training on your own setup, so your team stops guessing and starts trusting the data.
→CH·03 · Proof
Years in digital analytics
Revenue influenced through measurement fixes
People trained
Case file Retail
Their server-side tracking ran on AWS and was quietly losing conversions. Google Ads and GA4 weren't seeing the full picture.
Migrated the entire Server-Side GTM stack from AWS to Google Cloud and rebuilt it for clean, first-party data collection.
Conversions recorded in Google Ads
Conversions recorded in GA4
Results from one engagement · your numbers will vary
CH·04 · About
Computer engineer by training. I take on the technically hard measurement problems most consultants pass on: broken data layers, server-side migrations, and numbers that don't reconcile.
Seven years in digital analytics, helping brands trust what their data tells them. I also build and ship iOS apps, so I am as comfortable in code as in a GA4 report.
Who I work with
Funded scale-ups (e-commerce, B2B SaaS, and mobile apps, Seed to Series C) running GA4 and paid media without a dedicated analytics engineer.
Instrument Rack
CH·05 · Contact
The Free Analytics Health Check is a free 30-minute call. I review your GA4, GTM, and consent setup live and tell you what to fix first. No obligation, no pre-work.
Free Analytics Health Check →